About Us
Darson Electronics Sdn. Bhd.
founded in 1995. Our humble journey began with a single shop lot in Taman Sentosa, Johor Bahru, focusing on the trading of Professional Audio Systems and Electronic Equipment under the trading name “Darson.”
Today, with over 100 branches across Malaysia and in response to evolving consumer lifestyles and purchasing behaviors, we proudly offer a wider range of electrical products. Our product portfolio now includes Home Appliances, Kitchen Appliances, Small Appliances, Air Conditioners, Lighting, Furniture, Laptops, Gadgets, and more.
Driven by our passion and expertise in the retail industry, our vision is to build Darson stores that customers can truly trust—where they can always enjoy quality products, reliable service, and the best value for their money.
Our History
- 1995 – Founded 1st branch of “Darson” at Taman Sentosa JB, focus at trading of Pro Audio Equipment
- 2000 – Crossed the milestone of 30 “Darson” branches in 5 year time in Malaysia
- 2003 – Established 1st branch of “Emart” in Johor Bahru to expand into consumer electronics business
- 2010 – Crossed the milestone of 10 “Emart” branches in 7 years time in Malaysia
- 2020 – Established 1st branch of “Darson XTRA” in Johor Bahru as 1st transformation of branding strategy
- 2021 – Established 6 “Darson XTRA” Branches in 6 months time
- 2021 – Launched XTRA Member Loyalty Program with various benefits tailored to customers
- 2021 – Reengineering all business process including Central Delivery System to create competitive advantage in Market
What do we sell?
Our store features carefully selected products that are reliable and durable. From essential home appliances to modern electronics, we make sure our customers have access to the best options on the market.
Why choose us?
Quality Control
We ensure you that our main focus will be on the quality of the products. We will make sure that customers get the best quality from us and we serve customers as V.I.P.
Friendly Customer Service
We won't serve customers with an attitude of “because-this-is-my-job”. We will ensure that customers feel comfortable throughout the shopping process. If they require our assistance during their shopping, we'll provide them with the best support they can find online.
How to contact us?
If you have any doubts/suggestions/comments about us, our products, or our site, do not hesitate to contact us! We can be contacted through whatsapp <>. We'll get back to you within 24 hours.